The Mail Haus

1745 Suburban St.
DePere, WI, USA 54115
P (920) 338-9198
F (920) 338-9199
info@themailhaus.com

 

One-to-One Marketing Event

VARIABLE DATA PERSONALIZTION

Variable data printing is the key to your one-to-one marketing strategy. We live in a world where every single day consumers customize their daily experiences to fit personal interests and expectations. They have come to expect marketing and advertisements be targeted directly to them. In fact, 74% of consumers get frustrated when content appears to have nothing to do with them or their interests*.

Don’t miss a free event on how to utilize the customer and prospect data in your direct mail, email and digital marketing campaigns. Join us and learn from national experts on how to increase your ROI by better understanding data trends, identifying opportunities to personalize your marketing message and successfully engaging with customers using the data you already have at your fingertips.

And, you could win an Apple iPad just for attending!

ONE-TO-ONE MARKETING EVENT
THURSDAY, MAY 11, 2017 | 8:30 AM
ST. NORBERT COLLEGE
THE BEMIS CENTER

 

REGISTER TODAY!

To register, simply call (920) 338-9198 or email Tim@TheMailHaus.com with your full name, company and contact phone number.

Personalization and relevant content can have a tremendous impact on your sales conversions. Utilizing the data you have to bring personalized messaging to each of your prospects and customers is no longer a nice-to have, it’s expected. Is your data in the dark? Is it going unused? What impact could it have on your marketing and sales goals?

AGENDA

KATE DUNN is the director of Business Development Group at InfoTrends, a division of Keypoint Intelligence and an award-winning leader in relevant, cross-channel marketing. She regularly shares her expertise at events around the world. Previously, Dunn was CEO of Digital Innovations Group, a consulting firm that provided a variety of sales- and marketing-focused services.

JOHN MIGLAUTSCH founded and currently serves as Chairman of Miglautsch Marketing, Inc. in Hartland, Wisconsin. Miglautsch Marketing provides database marketing systems and consultation to direct marketing clients across North America and the EU. John speaks and writes on database marketing nationally and internationally.

HARNESS YOUR DATABASES TO DELIVER ATTRACTIVE, HIGH-QUALITY RELEVANT MARKETING TO YOUR CUSTOMERS AND PROSPECTS.

 

8:30 am
REGISTRATION

 

9:00 am
WELCOME AND INTRODUCTIONS
Gordon Runnoe, The Mail Haus

 

9:05 am
PRINT IN THE DIGITAL WORLD
Kate Dunn, Director of the Business
Development Group at Info Trends a division of Keypoint Intelligence


10:05 am
BREAK

 

10:15 am
DATA MODELING
John Miglautsch, Founder, Miglautsch Marketing

 


11:00 am
PANEL DISCUSSION

 

11:45 am
LUNCH

 

*Source: Janrain & Harris Interactive